Gleeson Homes launches brand refresh
Gleeson Homes, the leading high-quality affordable housebuilder, is delighted to announce the launch of its brand refresh, as part of its strategic focus on broadening its customer proposition and appealing to an expanding customer base.
“Having recently launched our refreshed product elevations, we believe that this branding refresh provides yet another way for us to appeal to an even wider demographic of customers. Our value offering remains a key differentiator for us in the market, and we are already seeing the benefits of our new strategic initiatives from recent months. We look forward to using this to continue in our mission to provide affordable and high-quality homes for those who need them across the UK.”
“We are delighted with our new branding and positioning, which will resonate with both internal and external audiences. We have a new look and feel for the business, which elevates who we are and what we do. There has been a lot of change within the market in recent months, but this gives us a clear image and focus which will underpin our sales and marketing strategy going forward.”
